Scaling Design Systems and redesign of a platform
Role
Senior Product Designer / Design Systems
Areas
Design Systems · Rebranding · Governance · UX Consistency · Documentation · Workshops
Companies
Printify · Nordea · Orbico
Each company faced different challenges related to scaling design systems and maintaining consistency across growing platforms.
At Printify, the design system had been neglected while the company simultaneously launched a major rebranding initiative.
At Nordea, inconsistencies between the Figma library and engineering implementation created friction across teams and reduced adoption.
At Orbico, migrating to a new Figma environment revealed the need for scalable workflows, governance, and clearer structure.
Inconsistent experiences across growing product ecosystems
Misalignment between design and engineering implementation
Lack of scalable governance and contribution workflows
Fragmented documentation and onboarding processes
Challenges maintaining consistency during rapid scaling and rebranding
I worked across design system governance, UX consistency, and operational scalability.
My responsibilities included:
defining scalable token and typography structures,
creating contribution workflows and governance rules,
leading workshops and onboarding sessions,
aligning Figma libraries with engineering implementation,
supporting rebranding migration efforts,
mentoring designers in design system adoption,
building documentation standards and handoff processes,
and improving accessibility across components and patterns.
The workflow of adding components (Nordea)
The workflow of proposing components (Nordea)
Work on tables component (Printify)
Design System Governance
Created contribution workflows and governance rules
Established documentation standards and handoff processes
Defined scalable taxonomy and file organization structures
Rebranding & Migration
Developed new token and typography systems for the new brand
Supported migration of ~400 pages during rebranding rollout
Collaborated with teams to align platform experiences with the updated brand
Design & Engineering Alignment
Audited inconsistencies between Figma and engineering libraries
Improved alignment between design and code implementation
Supported developers during implementation and rollout
Adoption & Scalability
Led workshops and onboarding sessions
Mentored designers in design system adoption
Gathered cross-functional feedback to improve workflows and usability
Documentation for new brand tokens (Printify)
Improved consistency between design and engineering implementation
Established scalable contribution and governance workflows
Increased clarity and adoption across teams
Supported large-scale rebranding migration across ~400 pages
Reduced ambiguity in file organization and handoff processes
